Eczema & Dermatitis

Brand guide

About Eczema & Dermatitis

Eczema-prone and dermatitis-prone skin needs barrier comfort first. This selection focuses on very dry, itchy-feeling, reactive or easily irritated skin. The routine should be gentle, fragrance-conscious where possible and rich enough to reduce tightness. Skincare can support comfort, but persistent flares need professional guidance.

Brand science

Key Technology

Useful ingredients include ceramides, niacinamide, shea butter, glycerin, panthenol, lipid-replenishing balms and gentle hydrating cleansers. These technologies help reduce dryness and support the barrier. Avoid making the routine too active; strong acids, scrubs and retinoids can make compromised skin feel worse.

Shopping guide

How to Choose

Start with a gentle cleanser and a rich moisturiser or balm. If skin stings easily, avoid fragranced products and introduce one new product at a time. Use SPF on exposed areas when tolerated. If skin is cracked, infected-looking, painful or not improving, seek medical advice.

Eczema & Dermatitis FAQs

Common questions about Eczema & Dermatitis products and routines.

What skincare is safest when eczema-prone skin is flaring?
Keep the routine bland and moisturising. Use a gentle cleanser only where needed, apply a rich fragrance-free moisturiser or emollient, and avoid acids, retinoids, scrubs and fragranced products. If the skin is weeping, crusting, infected-looking or very painful, skincare is not enough; get medical advice.
How often should eczema-prone skin be moisturised?
Often more than once daily, especially after bathing or handwashing. Dermatology guidance commonly focuses on regular emollient use and avoiding triggers. The exact frequency depends on dryness and the product texture. If a moisturiser stings, it may be the wrong formula or the barrier may be too compromised.
Can eczema-prone skin use active ingredients?
Only when the skin is calm and intact. During flares, active ingredients such as retinol, glycolic acid, salicylic acid and strong vitamin C can worsen irritation. Once the barrier is stable, introduce actives slowly and one at a time. Persistent eczema should be managed with a healthcare professional, not only retail skincare.